Saturday, September 17, 2011


... honing in on the field of fashion design is probably the way to go - the more specific, the better. That's not to say that there is no merit in looking at approaches to being creative that are not fashion related, but being too broad will probably do my head in.

Common to just about every definition of creativity is that the work produced is valuable, that an idea has been generated that no-one else has ever had before.

As Margaret Boden writes in Creativity: How does it work?:

"What different people regard as interesting varies, so new ideas can be valuable in many different ways. Encyclopedia writers, gallery curators, chemists, sculptors, property developers, entrepreneurs, and advertising executives focus on different sorts of creative idea, different sorts of value."

Essentially, depending on which field a work is being evaluated for creative merit, different aspects will be seen as having value. If I'm to focus on the fashion industry specifically, I need to evaluate what is of value in terms of creativity within this field as a means of contextualising my findings. My predominant interest, however, is in identifying methods by which a fashion designer may be able to generate ideas with greater ease - to take apart the creative process so that it might be better understood.

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